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Chapter 741: The era of Yanzu per capita
Chapter 741: The era of Yanzu per capita
Chapter 741 The era of Yanzu per capita
??Douyin was incubated through Touyin Toutiao. The part-timers who were invited to participate in self-media creation contributed a huge amount of content to the entire Douyin project.
?After two months of trial operation optimization, Douyin’s personalized recommendations have also improved significantly.
?If you like to see black stockings, you can always get black stockings.
?If you like to look at feet, you can always see them.
??Douyin is using this highly mature personalized recommendation to greatly increase the audience's addiction.
??Some guys don’t even eat, but they can’t stop scrolling with their fingers, as if they were stepped on by something soft and fragrant on the bed.
?As a result, the stickiness of Douyin’s existing fans has reached unprecedented heights without public promotion across all channels.
?However, the first update of Douyin after the beginning of winter can be regarded as the first killer weapon that was prepared quietly.
Before Douyin went online, Meitu Xiuxiu contributed a large amount of data to their database and integrated it into the algorithm library. After everyone’s research and testing day and night, the video version of the one-click beauty filter was quietly updated with the update. online.
?Since starting from Tonight Toutiao, Pintuan has invested a lot of money in big data and algorithm construction every year.
??Moreover, due to the pioneering layout, the data center of the group has recruited almost all relevant talents.
Meitu Xiuxiu has been working in the field of beauty for many years, and they are very experienced in the professional field of one-click beauty.
?So the combination of Douyin’s face algorithm and Meitu Xiuxiu’s beauty filters has achieved an effect far beyond imagination.
?Turn on shooting.
?Per capita Yanzu.
?Per capita is also Philippine.
?So after this update, the frequency of videos posted by Douyin users began to increase rapidly.
?The data in the background shows that there are some female accounts that are very active but have never posted selfie videos. After Douyin’s beauty function was launched, they all started to publish their works.
?In addition, the number of some male works also began to increase rapidly.
?Ever since taking photos can beautify your appearance, everyone has been saying that nine out of ten beauties are deceived by taking photos, but in fact, boys are also the audience.
?These days, who doesn’t want to be handsome and hit the social circle?
?Especially since the beauty function has become more and more simplified, it is difficult for both men and women to have the courage to face their own camera without turning on the beauty function.
Of course, there are also some very confident handsome men and women here. They are used to using beauty cameras, and they always feel that they are not bad in the first place. So they quietly turn off the beauty function, but they suddenly find that a loser appears on the screen. I feel a sense of disparity in my heart. It's like swimming through a cliff waterfall.
?No, it’s impossible, how could I look like this?
???Open Beauty?
?This is the most real me!
?After the winter solstice, the temperature dropped sharply, and Master Cao’s party house ushered in the off-season. However, Master Cao was not short of money to begin with, so it was just a holiday for himself.
At that time, Ding Xue was taking pictures around the party hall with her mobile phone, and finally pointed it at Master Cao's face.
?????????????????????????????????)
?“What are you taking pictures of?”
“A short video software produced by Jiang Qin and his company.”
Ding Xue pointed at Cao Guangyu, glanced at it, then moved the screen away and looked at it again: "It would be great if this filter could be welded to your face."
?Master Cao: "?"
? Ding Xue posted the work and then clicked on Feng Nanshu’s account.
?Because she has Feng Nanshu’s mobile phone number, the system automatically recommended the ID [Magic Eye Girl Feng Nanshu] for her to follow.
??But what Ding Xue imagined is that on her account homepage, there are not many videos of herself, most of which are of her husband and daughter.
?This stupid rich woman really only has eyes for these two people.
Ding Xue clicked on her first video. The screen was pointed at the corridor on the second floor of their villa. Feng Nanshu called her husband to the corridor.
?So, she saw Jiang Qin running towards him...
"What's wrong?"
?“Nothing, I just wanted to call you.”
Feng Nanshu's voice came out from the receiver, with the coquettish feeling of some girls who have just woken up.
??Jiang Qin in the camera narrowed his eyes and suddenly rushed towards him. A sound of "Ahhh" came from the camera, and the screen shook twice and then stopped.
??Ding Xue couldn't hold back her mouth after reading it. She grabbed Master Cao next to her and took a sip.
The same thing is happening in every corner of the country. For example, Jiang Tian, ??Jian Chun and Song Qingqing also downloaded Douyin, and after starting filming, they even felt that they had the power to compete with Feng Nanshu.
?The number of short videos is increasing rapidly, and the speed of updates and iterations is starting to get faster and faster.
?Slowly, Douyin’s content includes but not just “black silk skirt” and “abdominal muscle surgery”.
?Some users began to record their lives, some started to organize online activities on Sheniu, and some began to complain about TV series and movies, and shared their idol brothers. The content of the platform began to gradually diversify.
?No matter what the content is, as long as it is exciting enough, it will be pushed.
?Jiang Qin’s development logic is actually very simple. If you want to make Douyin bigger, then its positioning cannot be just a short video platform.
Like Kuaishou and Miaopai, their attitude of hoping to win with content is correct, but they still haven’t grasped the underlying logic of this industry.
? No matter how interesting your video is, it will only end up in the video track.
I dig taros and bamboo shoots in the countryside, and take pictures of the smoke rising from the kitchen, but the content is only of leisure value after all. Take Xiaokaxiu as an example. They have been guiding users to shoot some funny videos and recommending users to imitate some scenes from TV series.
?This track is too small, and you will only be in the minority if you want to die.
?One day users no longer want to play, and they will suddenly find that this platform is indeed dispensable to them.
? And Douyin is not only about making good-looking short videos, but more importantly, it is about chasing hot topics, trends and news.
?Just like the original idea of ??making tonight’s headlines, how can Douyin’s content keep up with the times and obtain the most cutting-edge content? Then we need to let all the people participate in creation.
?Because whether it is hot spots, trends or news, it all happens around users.
? ?After the beauty filter was launched, the "me" that was captured looked good, which became a basis for guiding the whole people to participate in the creation of short videos.
?If the photos look good, more people will be willing to take them. If the content is large and the update speed is fast, the timeliness will be higher. There will always be some hot topics that will trigger public discussion and thus gain greater traffic.
?Douyin currently has four traffic pools, ranging from small to large, with thresholds of 200, 1,000, 5,000 and 10,000.
Calculated by the algorithm, videos with high completion rate, high like rate and high forwarding rate will be pushed into the traffic pool of 1,000, and data will be compared with high-quality videos. The winner will enter a larger traffic pool.
?So the content enters the phase of survival of the fittest, iteration, iteration, and iteration.
?Slowly, Douyin will be able to gain first-hand exposure to social hot spots and attract more users.
?When users know that all the hot spots, trends and news in the world will "happen" on Douyin immediately, this software can break through the "video track" and enter the threshold of national-level applications.
?Then it will no longer be just an entertainment software, it will become the Weibo of the video track and the headline tonight of the video track...
To give a simple example, you and your friend sit together and chat. He is a Douyin user, but you are not, and you find that he always knows a lot of fun and new things that you don’t know, and you will feel it. a very wide distance.
?Then this kind of poor information monopoly will be the most important development direction of Douyin in the future.
?At present, in this track, only Kuaishou has this evolutionary trend.
??But judging from Kuaishou’s direction, Jiang Qin feels that the Kuaishou team has not yet realized how important this direction is…
?Time flies so fast and 2016 is approaching.
?While Douyin continues to use push notifications and algorithms to guide users to record their lives, many major events have also happened.
Hema Xiansheng opened. Ma Yun personally stood up and smiled when asked by the media about group booking.
?At about the same time, Tencent launched Honor of Kings, igniting a raging fire in the mobile gaming circle.
?At the same time, in order to "take advantage of your illness and kill you", and with the help of Ali's sniper operation to complete its own market competition, Bibi and Kuaidi merged, changed their name to Bibi Chuxing, and began to dominate the Didi market.
??The outside world is really worried about joining the group.
With the arrival of the end of the year, major companies have begun to publish their own data and hype up their achievements this year, which also makes group-building appear more passive.
“The market growth for group-sharing is almost zero, and food delivery is even on the decline. However, the increase in mobile phone users this year is 6.5%. I’m afraid not all of these new markets will be eaten up by Alibaba-based platforms. "
“It’s not ideal domestically, but the overseas market growth of group booking is amazing.”
“But the domestic market is the foundation for group building. I feel panicked for Jiang Qin.”
“No matter how you say it, Ali is still Ali. Only when you get serious do you realize how terrible he is.”
"You're too early to panic. The big era is coming next, and maybe many patterns will change. Mr. Ma said that the second half will determine the next year. I'm afraid 2016 won't be too smooth for the team."
?2016 is called a great era by people in the Internet business circle, because starting from November, the 3G network began to slow down across the board.
In order to completely enter the 4G era, the three major operators have reduced the prices of their own packages by 20%, and have fully implemented the "no traffic clearing for the month" for 4G packages.
In order to catch up with the growth rate of fee reduction, almost all software is advertising and offering new gameplay, and various apps are beginning to emerge in endlessly. Even the medical industry has joined in, and online consultation platforms have sprung up like mushrooms after a rain. out.
?At the same time, Douyin also began to use Toutiao channels for promotion, and also logged into the opening page of Gaode Map.
?Among the thousands of tracks, it seems particularly inconspicuous, but it has a strong vitality.
?“The number of users of this software is growing strangely…”
???…”
Wang Bolin, who is responsible for researching new trends in the industry at Sinosteel Building in Kyoto, Youku Tudou, Market and Competitive Product Analysis Department, looked at Douyin’s growth data with a trace of confusion in his eyes.
?Youku has a self-made video section and has also developed relatively novel program formats such as Tangtang Talk Show, so they have always paid attention to the short video track.
?At the beginning, everyone thought that the promotion of Douyin was just a trivial matter.
?But with the emergence of monitoring data, Wang Bolin quickly felt something was wrong.
?So at three o'clock in the afternoon, Wang Bolin began to sort out the information, stacked the data sheets of Kuaishou and Xiaokaxiu, and went to find the department leaders.
?He felt it was necessary to report this matter because it was his job responsibility.
“Secretary Chen, where is the manager?”
“It’s the end of the year, and the manager went to have dinner with his partners. Are you okay?”
?Wang Bolin held the data sheet in his hand: "When will the manager come back?"
Secretary Chen shook his head: "Then I don't know. You also know that at the end of the year, there are all kinds of entertainment, and I haven't seen him for several days."
?“Forget it, let me call him.”
?Wang Bolin left the manager's office and was about to dial the phone when he saw the colleague who was picking up the coffee looked at him: "What are you doing?"
“I have something to talk to the manager about. Douyin’s data growth seems to be different from our previous estimates.”
?(Please give me a monthly pass, please give me a monthly pass, please give me a monthly pass...)