Chapter 655: There is not much time left for my father-in-law.
Chapter 655: There is not much time left for my father-in-law.
Chapter 655: There is not much time left for the father-in-law.
The news that Feng Nanshu was Mrs. Jiang spread among the circles of first-year graduate students, and the news that Mr. Jiang and his wife appeared at the Longkai Hotel spread at an even faster speed among the circles of entrepreneurs.
?So, one car after another continued to appear in the next few hours.
?Among these cars, BBA is quite common. Everyone crowded into a swarm in Longkai’s parking lot, and in the end they didn’t even park according to the parking space.
??There are so many flowers. The man in charge of guiding the parking lot was numb. For the first time, he thought how human beings can only have two hands.
?Subsequently, a group of entrepreneurs gathered.
These people come from various cities and belong to various industries. At this time, Long Kai is surrounded by three floors inside and three floors outside.
Those who came early entered the hall, while those who came late lined up on both sides of the fountain with project books. They looked like students waiting for the teacher to correct their homework...
“Is Mr. Jiang really here?”
“Yes, Mrs. Jiang is hosting a banquet for classmates today, and Mr. Jiang is here with her.”
“Holy shit, I told you, you can’t find Jiang if you look for her, you still have to go through Mrs. Jiang’s path, Lao He is an example!”
??There are even some well-known brands that will be launched in a few years, but they are still stuck with financial problems and have become the focus of Jiang Qin.
?These chain brands have strong capital support behind them. Even if they engage in a price war for a year, it will not hurt their skin at all. However, burning money will be a disaster for small start-up stores.
?“Who is Lao He?”
?“Holy shit…”
"Lao He, you don't know? Xiabu hot pot. He wanted to run a chain but didn't have the funds. Later he opened a shop directly at Lindamen. He relied on many connections and invited Mrs. Jiang to have a meal, and she praised it. Eat, Lao He has already received Jinsnan’s investment.”
Why?
?Because your price advantage is gone.
"Can."
?Because compared to the likes of KFC and McDonald's, they still have an advantage in price.
"This won't work, brother, don't invest money." Feng Nanshu shook his head, fearing that his big bear would be sad because of losing money.
?In this case, life of small entrepreneurs becomes increasingly difficult.
?In business districts across the country, no matter which one it is, the most popular brands are always those chain brands.
??However, with group buying wars, takeout wars, and fast food brands launching localization and money-burning operations, four of Wei’s six stores closed down within half a year.
In recent years, due to the rapid development of the Internet industry, coupled with the rise of group buying, takeout and other platforms, it has become increasingly difficult to run a small business. Take the catering industry as an example. The most significant change is the increasing trend of brand chaining. serious.
??Among the people in suits and ties, some people heard about this for the first time and thought in their hearts that they were geniuses. Those who can still take the path of a wife in business deserve to be rich.
?Feng Nanshu is next to him, and sometimes Jiang Qin will hand her projects of interest to look at.
Jiang Qin took the two project documents in his hands and took a look at them. He thought that his judgment was the same as mine. His doubts about the cleverness of the little rich woman could not help but deepen.
?“Is this okay?”
"what about this?"
? Boss Wei from Fuzhou opened a fast food restaurant by himself, incorporating some ancestral craftsmanship and focusing on affordable prices. It has been very profitable in the past few years.
At the same time, Jiang Qin, who was among the crowd, was invited into the largest banquet hall to read their project books one by one.
?If you are interested, keep it. If you are not interested, put it on the table.
?No matter how good you are, how clear your positioning is, how good your reputation is in the place where you operate, or how rich your management experience is, you will never be able to withstand this kind of real money competition.
?Perhaps in a few years, as the process of brand chaining becomes faster and faster, all cities in the country will look the same.
?The same comprehensive mall, the same branded stores, food, drink and clothing are becoming more and more national...
?You want to find a specialty store, but even the Internet can’t give you the answer. You can only meet a local friend.
?Just like Jiangcheng hot pot, which city doesn’t have it now...?
? Don’t worry about whether it is authentic or not, it really no longer has the characteristics.
?In a dozen years, characteristics will become a scarce thing, and some cities may even become popular overnight because of their own characteristics.
?Hence, small businesses with unique characteristics cannot fight price wars, nor do they know how to do marketing. They can only ask for funds and try to win over others. This is the industry trend.
Driven by this general environment, Linchuan became their first choice.
Because the joint ecology of Linchuan Business Gang + Jinsnan Foundation + group group supply chain support + group group marketing is simply an incubation paradise for entrepreneurs, the brands in Linchuan that have faced national difficulties are all alive example.
?So in recent years, catering brand entrepreneurs have always come to Laichuan to try their luck.
?It is under this circumstance that the city of Linchuan has now entered a period of rapid development, and the growth rate of GDP has far exceeded imagination.
There are also more migrant workers, and even housing prices are beginning to approach first-tier cities. In the sixth and seventh rounds, Linchuan Business Gang opened channels for foreign brands to join. Many bosses bought houses here and even moved their headquarters here.
Jiang Qin also intends to cultivate some unique brand stores within the scope of regional business. These stores may be too unique to be nationalized, but they are very good for the regional grouping ecology.
?For example, if you travel to a certain city and hear about a certain special delicacy, you will definitely want to try it. This is the future tourism economy and a traffic supplement for the business district.
?Use the Jinsnan Foundation to invest a sum of money to build regional brands for these small brands, supplement them in the local business district, and gather localized traffic.
? Let the group-building supply chain serve as the source, integrate supply and marketing resources, and finally connect the brand to the group-building industry to make the ecology more complete...
?It’s broken, I’m going to make a lot of money again.
??Jiang Qin clicked his tongue, packed the project document and the development plan together, took them back to the Linchuan Business Gang, and planned to hand over the selected part to Wei Lanlan.
“How is it, what does Mr. Jiang say?”
“I didn’t say anything, but Mrs. Jiang nodded when she read my plan.”
“That’s stable. Unlike me, Mr. Jiang only nodded his head in my project document and Mrs. Jiang hasn’t nodded yet. I still feel a little bit in doubt..."
At dusk, Jiang Qin and Feng Nanshu came to the group headquarters and handed over the more promising project documents to Wei Lanlan, intending to develop regional brands and then conduct initial incubation.
?The projects he picked out were basically brands with very good revenue before 2010. These were also the ones Feng Nanshu had nodded to before.
?Such a brand only owes money, and then it develops slowly, and it definitely has a leading edge in regional competitiveness.
Of course, some of these brands may also have national capabilities, and Jiang Qin is also happy to see them blossom across the country.
?Taobao was originally founded to help the national manufacturing industry do Internet business. It brought together large, medium and small manufacturing plants across the country to create a huge e-commerce empire.
Jiang Qin is now also helping offline stores to do business, bringing together national, non-national, and unique products, starting with the supply chain and ending with group buying, takeout, or commercial complexes. , to achieve a win-win situation.
?At that time, the nationwide Wanzhong Mall, Wanshanghui, and the final ultimate commercial system [Wanshangtiandi] will not be completely homogeneous, but will have their own characteristics under the gathering of many traffic brands.
?He, Lao He, and his aunt will have a huge three-win situation.
“In the later stage, the group supply chain can send people to coordinate the plan, and Tan Qing will arrange for local managers to be responsible for the coordination of the group.”
"clear."
After Jiang Qin finished speaking, he thought of another question: "How is Feng Group's Joy City doing now?"
“There are more and more real estate companies building commercial complexes now, and the construction schedule of Joy City is very tight. It is said that they hope to open it in the middle of 2013.”
Wei Lanlan thought for a while and added: "Wanzhong's Wanshanghui project in Shencheng will probably open at about the same time."
Jiang Qin nodded after hearing this: "What about the investment situation?"
"The effect of renting at reduced prices is pretty good, but the quality is not high. Joy City in Kyoto was originally intended to be a model, but now it feels a bit stretched. Especially some catering brands are almost unable to recruit, but don't you say But shopping malls don’t sell things, they eat them.”
??Jiang Qin knocked on the table: "The time left for my villain father-in-law is running out."
?“Boss, are you not tough anymore?” Wei Lanlan was a little surprised.
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“Father-in-law is father-in-law, good friend is good friend, don’t confuse concepts.”
??Jiang Qin, just like a dog that looks like a human, went out to find his good friend, only to see Feng Nanshu and Sunai playing together again.
?These two people have something in common.
Jiang Qin became angry when he saw her, and started to take away his little rich woman. When he reached the door, he suddenly stopped, as if he thought of something, and then pretended not to see her, and quietly returned to the office.
?Subsequently, Jinsnan’s targeted investment in regional brands was officially launched.
?Some unique small brands have been given the opportunity to develop and grow.
To be honest, Jiang Qin really wants to have another group buying war, grab other people’s wallets, and sell some brands, but it’s a pity that the only remaining public brand is dying. It is said that the boss Zhang Tao is hospitalized with cerebral congestion and has not yet recovered.
?Of course, the takeout war is also possible. Although you can't go to the store, some brands can still do takeout.
??And even though he was hungry, Zhang Xuhao still felt that he was no weaker than others.
?As a result, not long after the incubation of regional brands, group takeout took the initiative to provoke another takeout war.
?I was hungry and gloomy, and asked Ali for help many times.
?Pang Rui gritted his teeth and rejected Hungry Bu's letter of challenge. He was eyeing the group supply chain and had a deep sense of crisis, so he didn't dare to move.