booknovelhub
Chapter 1168: : The only advertisement (2 more)
Chapter 1168: : The only advertisement (2 more)
Chapter 1168: : The only advertisement (2 more)
There is no such thing as a low-view TV program nowadays.
Working on TV in the 1980s was a bubbling bliss. When it comes to being tall, in fact, its really tall. You dont have to worry about the ratings at all when a show comes out. Once its launched, there will be viewers watching in front of the TV... there are only a few in total. TV stations, there are no various satellite TV stations. Ordinary peoples home TVs can only watch CCTV plus two or three local stations. The quality of China TV CCTVs programs is better than that of local stations, and viewers all over the country love to watch CCTV!
Do you still need to consider the small issue of ratings as the industry monopolizes the leading position?
Xia Xiaolan is also happy, happy that with such a strong ratings, CCTV's advertising fees are still very close to the people. This was 1985. In another ten years, CCTVs concept of Biao Wang for the Spring Festival Gala came into being. Since then, not only the advertising costs for the Spring Festival Gala have broken through the horizon, but also the advertising costs during the usual time period have also been rising steadily.
Now, the price Xia Xiaolan is completely acceptable.
After Xia Xiaolan expressed her willingness to spend millions of advertising expenses, the other party directly pulled out a program schedule and let Xia Xiaolan pick it by herself.
She also did it before choosing the news network, and the time for most advertisements was shorter. It could have been three months, but she was pressed down to one month.
After the news broadcast, it is more broad.
There is no such thing as a "prime time", but the TV station can also know which time periods have the highest ratings. These are "premium time periods" and there must be a difference in advertising fees.
"The content of the advertisement has to be reviewed. If the leader in the station says no, then no."
The other party urged Xia Xiaolan, fearing that she was young and ignorant, and the content of the advertisement that was inserted was particularly out of the ordinary. Even with the favor of Zhan Aiqun, it still could not be broadcast on TV.
"You can rest assured that the content of the advertisement is very healthy and positive. Zhang Xiao is invited, and the film is handed over to Director Wang Linshu for editing."
Zhang Xiao's image is very healthy, and his roles are all positive.
Does Wang Linshu? This person in charge also knows: "You know Wang Linshu. Isn't he filming "The Stone"? Oh, I know, he will take you for an audition if he sees you, right?"
Wang Linshu was flabbergasted in order to make "The Story of the Stone".
"Story of the Stone" was shot by CCTV. From the establishment of the project in 1981 to the official shooting in 1984, it is now the end of 1985 and it is still not over.
It took more than three years to prepare from the project to the official shooting. The reason is that Wang Linshu is picky in choosing actors. Xia Xiaolan is beautiful and has very smart eyes. It is not surprising that Wang Linshu has taken a look at it.
Xia Xiaolan also thought it was funny. It turned out that everyone in Director Wang knew what was wrong.
"Director Wang invited me to audition, but my main focus was on academics, so I rejected the kindness of Director Wang."
With the face of Zhan Aiqun, coupled with the common topic of Wang Linshu, the relationship between the two parties has become much closer. How long the ad can be on depends on the total duration of the ad and when Xia Xiaolan chooses to play it.
"You have to be mentally prepared for the broadcast date. Everything goes well. It's the 26th of this month."
26th?
It's a good day.
Xia Xiaolan couldn't help asking, "So are there any similar clothing advertisements to be shown on the station recently?"
From the person in charge, you can see the advertisement arrangement.
"Apparel advertisements? No, you are the only one. Watches, bicycles, and refrigerators have the most advertisements."
The person in charge has an expression of "Where do I need to advertise when I sell clothes" brightly written on his face!
Xia Xiaolan felt relieved, and it seemed that Ji Ya's hand had not yet risen to the CCTV advertisement.
"Then I will send you the commercial negative as soon as possible. It will be broadcast on the 26th."
Ji Yas fashion show is on the 24th. The current news is relatively poor in immediacy. Paper media such as newspapers and magazines will not be mentioned. Time to ferment.
The news on the 24th can catch up with the evening paper of the day.
But to be broadcast on the TV station, at least the 25th.
Let the audience discuss it and let the public opinion ferment. Xia Xiaolan estimates it will be after the 26th.
At this time, Luna's advertisement was just right.
Xia Xiaolan was very satisfied with this broadcast time. Zhan Aiqun saw that the two of them were talking about it, and ended the tea drinking mode, "It's almost time for dinner. Have a meal together? Just treat me as a face!"
Xia Xiaolan was also persuading, the person in charge couldn't resist the lobbying of the two lesbians, so she could only relax:
"Say OK first, a light meal, can't be extravagant and wasteful!"
Xia Xiaolan readily agreed.
The person in charge joked that she dragged the letter away without joking. After the English competition program was broadcast, Xia Xiaolan's face was a living sign. She won the championship again, and many viewers wrote letters to her. Only a small part was sent to the school, and most of them were sent to CCTV.
The program group used a big sack, and Xia Xiaolan and Zhan Aiqun worked hard together to carry them into the car.
The person in charge watched the two panting tiredly, and couldn't help laughing: "I said, Xiao Xia is very popular, how about it, have you considered working on stage after graduation? I think you have a good standard of Mandarin and a good image. Be a show. The host has no problems at all."
This is naturally a joke.
Since I am unwilling to film Wang Linshu, the possibility of becoming a TV host is very small.
At this time, Xia Xiaolan could only choose to smile.
Said it was a simple meal, Xia Xiaolan was not really unreasonable, and had already arranged it in the Beijing Hotel.
Also accompanied by Chen Xiliang and Zhang Xiao, Xiao Ge gave Zhang Xiao a visible makeup. The misty makeup made Zhang Xiao with his silver face and big eyebrows a little more feminine.
Teacher Ge is really amazing!
After eating, Chen Xiliang stuffed the gift into the other party's hand, and then emphasized that it was a "hometown specialty". The person in charge trusted Zhan Aiqun to accept it.
Xia Xiaolan wanted to send the other party back, but the person in charge insisted on refusing to talk to Zhan Aiqun.
Xia Xiaolan, Chen Xiliang and Zhang Xiao could only go first.
Seeing her driving away, the person in charge asked Zhan Aiqun: "Xia Xia's background is not simple. Even you followed before and after."
Ordinary college students will not come to the TV station to talk about millions of business.
Zhan Aiqun dipped his tea into the table and wrote the word "week" on the table, "How about his child? Very good, right? I also like Xiaoxia's character. She is measured and smart, likes, and can help a little. , Let's help too!"
Zhou family?
The person in charge grabbed the gift in his hand, "That's really blessed."
He does not say that Xia Xiaolan is blessed, but that the Zhou family is blessed.
The society has changed in the past two years. By earning wages honestly, when can I buy a car that Xia Xiaolan drove just now?
Dont care about picking a son-in-law or looking for a daughter-in-law, everything is fake, and the talented person is true... Xia Xiaolan, a student at school, came up with a clothing brand and used millions to advertise on CCTV. Do you have the ability!