Chapter 247: Chapter 189: Skyrocketing Income_2
Chapter 247: Chapter 189: Skyrocketing Income_2
"Actually, it mainly has to do with the characteristics of the industry," he said.
After all, those who are in the milk tea business are mostly young entrepreneurs.
When he entered the milk tea business, he already owned top-tier Tengying Entertainment and Tengsheng Fruits, a traditional chain store that spanned across Capital City.
His net worth was still several billion.
With that kind of wealth, who would even consider the milk tea industry?
Therefore,
his competitors were all entrepreneurs with very limited resources.
Being able to invest a few million in this industry was considered a high-end player.
With his billions, pressing over was like deploying dimensional suppression tactics.
This led Chen Pingsheng to realize profoundly that choosing the right track was important, and choosing competitors was equally crucial.
Picking weaker opponents to fight clearly made earning money much easier.
And that was exactly the case with Bobo Milk Tea.
Throughout the journey, he saw no one who could compete with them head-to-head.
Everything depended on celebrity resources, hit TV shows, and a net-style marketing strategy.
They prevailed in overwhelming fashion.
"Chen Pingsheng, sister Mi wants to have a couple of drinks with you,"
Yang Mi was also very happy; she had just joined Tengying not long ago.
And here they were, taking Bobo Milk Tea public.
She herself cashed out 9% of the shares, which was 225 million.
Sometimes, making money was truly this incredible.
She thought acting was lucrative enough, but just dabbling in this project she made over two hundred million directly.
There were still shares worth over a hundred million left.
Just this project alone was equivalent to two or three years of filming for her.
It's not the wine that intoxicates, but the person themselves.
Yang Mi was slightly tipsy, and no one was happier than her at the celebration party.
Chu Qiuyan owned 12% of the shares and successfully cashed out 7.2%, obtaining 180 million.
Yang Qian and Jiang Wei each had 5%, and both cashed out 3%, obtaining 75 million each.
She couldn't compare with them, but compared to ordinary workers, she was at the pinnacle.
That was Chen Pingsheng's entrepreneurial culture: making money together.
The one with the least was Zhao Feifei; she cashed out 1.8% of her 3% shares, obtaining 45 million.
Even with high housing prices, she could easily live in a bigger, super first-tier city.
As a university student who hadn't yet graduated, this was indeed hitting the ceiling.
That was the charm of going public.
Everyone rode the wave to financial freedom.
Unlike their revelry, Tong Zelan had much larger ambitions.
Her investment in Male Cat Live Streaming was a clear failure, but she found tremendous success with Chen Pingsheng.
Besides Bobo Milk Tea, the two also collaborated on Fei Yangyang and Tengying.
Fei Yangyang had just completed its C round of 1.5 billion, and they wouldn't start the D round until that money was almost gone.
She also saw huge potential with Chen Pingsheng, a deserving member of the self-made generation.
Given the right project, he could definitely deliver an extremely satisfactory outcome.
Tong Zelan once again brought up her previous suggestion of opening a coffee shop.
Other than Starbucks, five people said you wouldn't name a second coffee chain brand.
And in first-tier cities, there are particularly many coffee drinkers.
This was absolutely a vacuum-level market, of course, with prospects definitely more than ten times higher than Bobo Milk Tea.
The difficulty of starting up was the same.
After all, a cup of milk tea costs just over ten yuan.
The audience is also extraordinarily wide.
But coffee consumers are mostly urban office workers or corporate executives.
The consumer groups are completely different.
Chen Pingsheng needed to think about this further.
Mostly because he himself didn't drink coffee, to undertake a project, you at least need to fully understand and like it.
Of course, he still trusted Tong Zelan's judgment.
They had predicted it would take another two months to complete the IPO, but her trip to Xiangjiang made it happen immediately.
Her network was unmatched, far more influential than his.
Chen Pingsheng thought it over, and rather than opening coffee shops, he preferred to start one or two flagship stores of Water Cloud Space in Magic City first.
It was also a way to scout ahead in preparation for next year's major transition of Water Cloud Space.
Water Cloud Space was extremely well-known in Capital City but a newcomer in Magic City.
A lot of things would have to start from scratch.
Tong Zelan asked him, "How much do you plan to invest in these two flagship stores?"
"A billion, maybe,"
Chen Pingsheng said, "Only the best locations, the finest decorations."
Tong Zelan nodded; those were easy to find.
A store could be opened by The Bund, and fifty million would be more than enough.
A flagship store, after all, aims to impress.
She instructed her subordinates to search, as Water Cloud Space coming to Magic City would likely involve finding some partners.
Even if it never went public, she wanted to collaborate.
The profits were too high, far surpassing ordinary traditional industries.
The celebration banquet lasted until eleven o'clock that night.
Everyone was slightly tipsy when they went home, but as for Chen Pingsheng, he had left early.
The next day, financial news exploded with stories about Bobo Milk Tea's IPO, raising 1.5 billion.
As soon as the news broke, it wasn't just the milk tea industry that was stunned.
Even the entertainment industry was totally shocked.
The former company of Yang Mi, Jiaxing Media, was so upset that they fell completely silent.
Since Yang Mi's departure, they had been consistently denigrating her.
Who knew that within just a few months, she would have established a publicly traded company.
Such speed was astonishing.
"How come I remember that Bobo Milk Tea was established less than a year ago?"
"Not even a year, last year it was just a ten-square-meter milk tea shop by our school gate."
The internet also exploded.
"Our Commoner School Beauty who hasn't graduated yet cashed out 180 million."
"From the floor above, you call this a Commoner School Beauty?"